The news of the Group
On New Year's Eve Inter TV channel bet on inhouse produced holiday products which brought the channel an unreserved leadership. Both New Year's products of Inter – the special issue of "Evening quarter" and musical "Christmas inlaws" got into the list of three highest-rated programs of the day:
|
|
Name |
Channel |
Date |
Start |
End |
4+ (Ukraine) |
|
|
|
|
|
|
time |
time |
rat% |
shr% |
|
1 |
Greeting of the President of Ukraine Viktor Yanukovich |
INTER |
31.12.2010 |
23:56:36 |
24:01:41 |
20,1 |
41,7 |
|
2 |
"New Year inlaws". Musical |
INTER |
31.12.2010 |
24:01:42 |
25:51:07 |
15,5 |
36,9 |
|
3 |
"Evening quarter" |
INTER |
31.12.2010 |
20:57:04 |
23:56:35 |
13,3 |
29,5 |
|
4 |
Specialities |
INTER |
31.12.2010 |
19:59:11 |
20:47:53 |
7,9 |
18,3 |
|
5 |
TSN |
1+1 |
31.12.2010 |
19:29:28 |
19:55:43 |
7,6 |
18,6 |
Greeting of the President of Ukraine Viktor Yanukovich has headed the top-list of programs. One in five of Ukrainian inhabitants watched it at Inter TV channel – the ranking was 20,1%, the share - 41,7%.
On the eve of New Year 2011 the special edition of "Evening quarter" gathered rating 13,3%, its share among all Ukrainian TV viewers was 29,5%. Herein the rates of Inter in the slot of "Evening quarter" three times exceeded the figures of the nearest competitor trice:
|
|
Audience 4+ (Ukraine) |
|
|
20:57:00 - 23:57:00 |
rat% |
shr% |
|
Inter |
13,3 |
29,5 |
|
TV and radio company "Ukraine" |
4,4 |
9,8 |
|
СТБ |
4,1 |
9,1 |
|
1+1 |
4,0 |
8,9 |
|
ICTV |
3,9 |
8,6 |
|
Novy TV channel |
2,9 |
6,4 |
After midnight, festive air continued with musical "Christmas matchmakers", which gathered more than a third of all TV viewers: its share was 36.9%, rating - 15,5%.
Preliminary data (Overnigh) ot the GfK-Ukraine company are processed by Markdata Workstation, licensee – Inter TV channel. Description of used variables. Region of research: all of Ukraine. Analysis was carried out in the audience of 4 years and older. Period: December, 31, 2010.