Investment news

On Sunday, February 13, the range of new shows premiered at Inter TV channel.
The program "Sunday with Quarter" was aired during the day. From 9 a.m. till 6 p.m. the hosts with their guests – Oleg and Radion Gazmanov and Olympic champion in boxing Alina Shaternikova – were talking about cinema, fashion, shopping, food, health and sports. Averages of the program were 17.2%/14.9% (share of audience 18+/18-54, respectively).
At 10 a.m. the debut issue of "Morning mail with Alla Pugacheva and Maxim Galkin", was broadcasted. The program brought together about a quarter of the slot’s viewers (share of audience 18 + was 24.3%, of 18-54 - 19,5%).
At 10:30 a culinary show "Tasty lіga" with a charming host Anastasia Zavorotnyuk started. Rates of the show, which saw Nadezhda Babkina representing Russian cuisine and Ruslana Pisanka cooking Ukrainian dishes, were 21.8%/16.5%.
At 11:20 a new travel show "Heads and Tails" premiered on "Inter". The first issue of the program was devoted to New York. This time fortune smiled on Alan Badoev, who travelled through the city with unlimited financial resources. At the time, his wife and co-host Zhanna exemplified that you can travel just with one hundred dollars in your pocket. The share of the program was - 18.1%/17.9%.
In general, "Inter" had a strong lead in the morning broadcast. Its gap from the nearest competitor was more than significant in the slot, in which premier shows were aired:
|
10:00 - 12:15 |
18+ (50+) |
18-54 (50+) |
|
INTER |
20,7 |
17,6 |
|
СТБ |
9,6 |
8,2 |
|
TV and radio company "Ukraine" |
7,9 |
7,9 |
|
ICTV |
6,9 |
8,4 |
|
Novy TV channel |
6,1 |
8,6 |
Preliminary data (Overnigh) ot the GfK-Ukraine company are processed by Markdata Workstation, licensee – Inter TV channel. Description of used variables. Region of research: Ukrainian cities with population of 50 thousands +. Analysis was carried out in the audience of 18 years and older and 18-54 years. Period: February 13, 2011.