Investment news

28 February 2011
"The direct dialogue" with the President was watched best at "Inter"

On Friday, March 25, 6 Ukrainian TV channels broadcasted "The direct dialogue with the country" in which Viktor Yanukovych was answering questions of journalists and ordinary public. The programm was held on the first anniversary of the Ukrainian President's inauguration. More than a half of all viewers watched the airing. The total share of all 6 channels was 57,5%, rating – 10,2% (data for the audience of the age 18+ in the cities with population 50+). With that the doubtless leader of the air became Inter TV channel: just at our channel 22,9% of viewers watched communication of Viktor Yanukovych with Ukrainian citizens.

Programm

Channel

Date

Start time

End time

18+ (50+)

rat%

shr%

The direct dialogue with the country

Inter

25.02.2011

11:00:01

15:04:24

4,1

22,9

1+1

25.02.2011

10:59:55

15:04:22

1,7

9,6

TV and radio company "Ukraine"

25.02.2011

11:00:01

15:04:22

1,6

9,2

First national TV channel

25.02.2011

11:00:05

15:04:26

1,1

6,0

ICTV

25.02.2011

10:59:57

15:04:24

0,9

5,3

5 channel

25.02.2011

11:00:05

15:04:09

0,8

4,4

Total rates

10,2

57,5

 

Preliminary data (Overnigh) of the GfK-Ukraine company are processed by Markdata Workstation, licensee – Inter TV channel. Description of used variables. Region of research: cities with population more than 50 thousands. Analysis was carried out in the audience of 18 years and older. Period: February, 25, 2011.