Judging by the results for October, the NTN's viewership made up 4.8% in the target audience 18-54, and 5,9% in the audience 'males 18-54'  (cities with 50, 000+ population). Both indices speak of the channel's record ratings, increased by more than 1.5 times comparing to the results for the year 2008.
           
In October, 2009 the NTN continued to demonstrate the attractiveness of the new brand for its target audience and set another share record in the two main audiences (it should be mentioned that the NTN did the re-branding in autumn last year). As compared to the respective month of the year 2008, the channel's share in the cities with the population of more than 50, 000 people in the target audience 18-54 increased by 4.8%, and in the audience 'males 18-54' it reached 5.9%. Thus, the NTN has gained its foothold in the 8th position in the top 10 of the channels in all main audiences just behind the major channels.

The increase in the channel's share both in 18-54 age group and in 'only the male group' of the same age is more than 1.5 times as compared with the results for the October, 2008. Among the big-time channels only the ICTV channel has a similar target audience (Aff% in male group 18-54 over 100%) – the channel has lost nearly 2% of the general audience '18-54' and has retained its share in 'males 18-54' group on the level of last October.