Investment news

The K1 TV Channel has garnered the record share of viewers (7.3%) for the whole period of its existence in the television space, thus ranking the 6th among the channels in the target audience 14-49.
On Friday, November 13th, K1 set an all-time record since it went on air, reaching 7.3% in the average daily target audience share, which is one-third more than the previous record set by the channel less than a month ago when on October 25th, 2009 its share made up 5.4%.
Due to the successful film showing and the programme 'Vecherny Kvartal', the K1 Channel has gone up to the 5th position in the prime time with the share of 8.2%. Therefore, the channel has overtaken not only the TRK Ukraine, whose share in the prime slot in the 14-49 age group was twice lower (4.4%), but also the ICTV channel with its share of 7.6% in the same audience.
The ratings of the Ukrainian TV channels. November 13th, 2009:
|
Day |
14-49 (50+) |
|
|
Prime time |
14-49 (50+) |
|
03:00:00 - 27:00:00 |
shr% |
|
|
18:00:00 - 23:00:00 |
shr% |
|
NEW CHANNEL |
12,64 |
|
|
STB |
16,39 |
|
STB |
12,52 |
|
|
NEW CHANNEL |
12,54 |
|
INTER |
10,03 |
|
|
INTER |
10,40 |
|
1+1 |
8,32 |
|
|
1+1 |
8,66 |
|
ICTV |
8,00 |
|
|
K1 |
8,22 |
|
K1 |
7,25 |
|
|
ICTV |
7,59 |
|
CHANNEL UKRAINE |
6,69 |
|
|
CHANNEL UKRAINE |
4,38 |
|
NTN |
4,04 |
|
|
NTN |
4,23 |
|
CHANNEL 1 Rus |
2,69 |
|
|
TET |
3,05 |
|
TET |
2,56 |
|
|
CHANNEL 1 Rus |
2,61 |
On Friday the TV Channel K1 broadcasted the film 'The Da Vinci Code', which had the share of 11.2% in the target audience of 14-49. During the peaks the film had more than one-fourth of the whole television audience. The rating of the film made up 2.6% of viewers.
No less successful was the 'Vecherny Kvartal' programme, which in the prime slot had 10.3% of the viewers glued to their screens. The programme rating reached 3.6%. The channel has closely approached the first ten of the most popular programmes of the day, giving in by only 0.06% to the series 'Daddy's Daughters' on the New Channel. The film 'The Da Vinci Code' closes the ratings of the 20 most successful programmes of the day.