Investment news
On New Year's Eve Inter TV channel bet on inhouse produced holiday products which brought the channel an unreserved leadership. Both New Year's products of Inter – the special issue of "Evening quarter" and musical "Christmas inlaws" got into the list of three highest-rated programs of the day:
|
|
Name |
Channel |
Date |
Start |
End |
4+ (Ukraine) |
|
|
|
|
|
|
time |
time |
rat% |
shr% |
|
1 |
Greeting of the President of Ukraine Viktor Yanukovich |
INTER |
31.12.2010 |
23:56:36 |
24:01:41 |
20,1 |
41,7 |
|
2 |
"New Year inlaws". Musical |
INTER |
31.12.2010 |
24:01:42 |
25:51:07 |
15,5 |
36,9 |
|
3 |
"Evening quarter" |
INTER |
31.12.2010 |
20:57:04 |
23:56:35 |
13,3 |
29,5 |
|
4 |
Specialities |
INTER |
31.12.2010 |
19:59:11 |
20:47:53 |
7,9 |
18,3 |
|
5 |
TSN |
1+1 |
31.12.2010 |
19:29:28 |
19:55:43 |
7,6 |
18,6 |
Greeting of the President of Ukraine Viktor Yanukovich has headed the top-list of programs. One in five of Ukrainian inhabitants watched it at Inter TV channel – the ranking was 20,1%, the share - 41,7%.
On the eve of New Year 2011 the special edition of "Evening quarter" gathered rating 13,3%, its share among all Ukrainian TV viewers was 29,5%. Herein the rates of Inter in the slot of "Evening quarter" three times exceeded the figures of the nearest competitor trice:
|
|
Audience 4+ (Ukraine) |
|
|
20:57:00 - 23:57:00 |
rat% |
shr% |
|
Inter |
13,3 |
29,5 |
|
TV and radio company "Ukraine" |
4,4 |
9,8 |
|
СТБ |
4,1 |
9,1 |
|
1+1 |
4,0 |
8,9 |
|
ICTV |
3,9 |
8,6 |
|
Novy TV channel |
2,9 |
6,4 |
After midnight, festive air continued with musical "Christmas matchmakers", which gathered more than a third of all TV viewers: its share was 36.9%, rating - 15,5%.
Preliminary data (Overnigh) ot the GfK-Ukraine company are processed by Markdata Workstation, licensee – Inter TV channel. Description of used variables. Region of research: all of Ukraine. Analysis was carried out in the audience of 4 years and older. Period: December, 31, 2010.