Investment news

04 July 2011
Fight Wladimir Klitschko vs David Haye on "Inter" collected record numbers

On Saturday, July 2d at 23:55 the live broadcast from Hamburg was held on TV channel "Inter", during which Wladimir Klitschko met in a fight with David Haye to decide the fate of the champion in the heavyweight rankings.

Ukraine did not sleep at all on the night of 2d and 3d July - viewers with anticipation were watching 12 rounds of exciting duel between the Ukrainian boxer Wladimir Klitschko and David Haye on the TV channel "Inter". Not only four championship belts, but the honor of Wladimir was at stake - he simply had to put bold Englishman in his place.

The tremendous stir before the fight, and intense duel did their job - Broadcast collected record figures of the TV viewing! Its rating of 18+ audience made up 18.7%, of 18-54 - 17.5%, and share is - 71.9% and 69.4% respectively. During the broadcast, the share had been increasing and in the final minutes it was more than 80%. The rating of the last minutes of battle was about 20% - one-fifth of Ukrainian audience was sharing the joy of victory of Wladimir.

Top 5 boxing broadcasts on the Ukrainian TV (2003-2011)

 

Fight

Date

Weekday

Channel

Start

Finish

18+ (50+)

18-54 (50+)

rat%

shr%

rat%

shr%

1

Boxing. Wladimir Klitschko vs. David Haye

02.07.11

Saturday

INTER

23:55*

25:28

18,7

71,9

17,5

69,4

2

Boxing. Vitali Klitschko vs. Kevin Johnson

12.12.09

Saturday

INTER

23:54

25:05

18,4

66,3

16,0

60,9

3

Boxing. Vitali Klitschko vs. Shannon Briggs

16.10.10

Saturday

INTER

23:48

25:23

16,1

65,6

12,7

58,5

4

Boxing. Wladimir Klitschko vs. Hasim Rahman

13.12.08

Saturday

INTER

23:51

24:47

15,9

58,1

14,6

53,6

5

Boxing. Wladimir Klitschko vs. Lennox Lewis

22.06.03

Sunday

1+1

07:08

08:46

15,2

85,7

15,6

88,7

Preliminary data of GfK-Ukraine processed by Markdata Workstation, the licensee - TV channel "Inter". The description of variables are on http://www.media.gfk.ua/content/view/21/43/. Area of study: Ukraine, a city of 50 thousand +. The analysis was conducted for audiences 18 years and older and 18-54. Period: 2003-2011

* Time of start of the battle is 23:55 according to broadcasting from Hamburg, while the data GfK-Ukraine was recorded at 23:10, which led to differences in performance.

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